Jürgen Klopp – New Brand Ambassador for Warsteiner’s Non-alcoholic Premium Beers in Germany
His press conferences are broadcast live on TV, his locker room speeches are epic, and his passion during matches pushes players to dig even deeper and give their utmost best - Jürgen Klopp, one of the most respected soccer personalities in the world, is known for his authenticity and determination!
After years of successfully coaching Borussia Dortmund in the German Bundesliga, Klopp joined FC Liverpool this season as manager with the ambitious vision to take the venerable British Premier League club back to glory and eventually win the title. A lofty goal in this most competitive league, but with Klopp at the helm, anything is possible!
In addition to his commitment to FC Liverpool, Klopp signed on in mid-January as Warsteiner’s new brand ambassador for our non-alcoholic premium beers in Germany. Starting in April 2016, the 4-year partnership will kick-off with a comprehensive national ad campaign focusing on “Warsteiner Non-Alcoholic”, “Warsteiner Doubled Hopped Non-Alcoholic” and “Warsteiner Radler Non-Alcoholic.”
For Klopp, whose grandparents once owned a small brewery and who appreciates a good German beer, this partnership is a perfect match: “As a German soccer coach, I am a bit of an ambassador for our national sport, just as Warsteiner beer is globally understood as an ambassador for the best German beer tradition,” said Klopp during the contract signing in Liverpool.
Warsteiner’s Managing Partner, Catharina Cramer, underscores this sentiment: “Just like us, Jürgen Klopp strives for absolute premium quality – for him, it’s on the soccer pitch, while for us, it’s brewing our premium beers.” We look forward to this new partnership and welcome Jürgen Klopp as our new Warsteiner Brand Ambassador in Germany. Let’s raise a pint of Warsteiner and Cheers!
