LOST & SOUND FESTIVAL 2014
Getting lost isn’t all that bad, especially on a hot summer day when you find yourself in an undiscovered garden in Rotterdam full of music, theatre, art and culture. Lost and Sound is an intimate festival with a cultural edge, with music in the starring role. Get married for a day, party at Joe’s Mini Rave, relax in the pop-up Kriterion Warsteiner cinema – anything was possible at Lost & Sound.
’At the Lost & Sound Festival, atmosphere and experience are incredibly important, and this is why we went with an extensive fringe programme and an intimate setting. But of course, it’s all about the music. We want to let people hear something new and not choose the path of least resistance. For us, the perfect line-up is a mix of established names and up-and-coming (local) talent.’
For many, the day started out in sporting fashion, with hundreds of festivalgoers meeting early in the morning in Rotterdam city centre. They were there to take part in the ‘Pretpeloton’, a cycling tour full of surprises. After cycling for 30 minutes, participants arrived in a romantic park by the water, full of trees and hidden spots where they were greeted by the girls from the Macabre theatre collective, who acted as hostesses for the day. The joyriders refreshment team helped the visitors to cool off, and of course they could also recuperate with a refreshing Warsteiner in the Rotterdam Biergarten.
The main stage (‘lost’) hosted names such as Âme (live), Ben UFO, Tom Trago and Feel my Bicep. The intimate setting of the smaller stages made the crowd feel like they were at a party in their own back garden.
The founders of Modular, a popular club night in Rotterdam, and festival organiser Revolt have joined forces to create a small-scale festival that feels big.
The first edition was a success! Warsteiner is part of the Lost and Sound family too and captured it all for your viewing pleasure.
’All the creative partners are friends and acquaintances of ours. Of course the best thing is being able to draw on your own network and give people you know well the opportunity to be a part of your festival. I think this is also obvious on the day of the festival itself. Everyone knows each other and together you create a complete event. Everyone has their own passion, and this also comes across to the visitors.’
