60th Anniversary – BMW PGA Championship
What a finish! The final round of the BMW PGA Championship at the famous Wentworth Golf Club in the UK was a nail biter right to the very end as Rory McIlroy anxiously awaited his closest rivals Shane Lowry and Luke Donald to play the 18th. Although Lowry holed a monster putt to finish at 13 under par, McIlroy was still ahead by one stroke. Next, Donald landed his approach shot in the water just shy of the 18th green, and McIlroy could finally raise his arms in triumph as the 2014 Champion!
This year celebrated the 60th anniversary of the European Tour’s flagship event with high-caliber competition and a lively side program. More than 12,000 spectators attended the hugely popular celebrity Pro-Am event. Breaking all attendance records in its history, almost 100,000 golf fans made the pilgrimage to the venerable greens of Wentworth. The German fans also had reasons to cheer as Marcel Siem and Martin Kaymer improved their performance compared to 2013 by reaching a top 10 place (7th) and a 12th place, respectively.
As the official Supplier of Beer to the European tour, Warsteiner was well represented and in excellent company next to other premium brands like BMW, Hugo Boss and Oakley. Enjoying our premium beverages at numerous well-appointed Warsteiner bars along the course, guests could closely followed the action on the fairways and particularly appreciated a cold Warsteiner at the 14th hole with a view to the Warsteiner branded screen and the entrance gate to the Warsteiner Beer Garden.
In the main hospitality area, our modern Warsteiner Lounge with cool music mixed especially for Warsteiner offered ample opportunity to chill, chat and catch up on the days’ events.
As the BMW PGA Championship drew to a close after six wonderful days of suspense and surprises, visitors and competitors alike had plenty of reasons to cheer about their favorite sport and McIlroy’s triumphant performance!
