• Modern Culture
  • EVENT: 11. November 2012

Warsteiner x MTV EMA 2012

GERMANY - When the top acts of the international music scene gather in Frankfurt, Germany for the 19th edition of the MTV EMA , WARSTEINER is not once, but twice represented: The brand supports the globally televised award ceremony on November 11th in the Frankfurter Festhalle as the exclusive beer partner. But that is not all: To celebrate the event, WARSTEINER has come up with something special—a Warsteiner pilsener bottle covered completely in gold.

This special golden aluminum bottle was exclusively produced in limited edition and is only available at this year’s music event in Frankfurt, where WARSTEINER further expands its engagement in the international music scene. The award ceremony of the US music television station MTV fits perfectly with Warsteiner’s other famous music happenings like the Rock am Ring and MELT festivals. With performances by international stars like Lady Gaga and Queen, the MTV European Music Awards have become a global phenomenon.

The subject “Special Edition” is well-known territory for WARSTEINER: When Nike released its new sneaker Nike Air Yeezy II, WARSTEINER treated the fans who were patiently waiting in front of the stores in Cologne and Berlin to a limited edition beer can in Air Yeezy II style. Most recently, WARSTEINER supported the newcomer band Odd Future at Colette, the famous Parisian concept store.

“We are proud to be partnering with this great international music event,” says Ulrich Kunert, Marketing Manager International. “Our golden special edition bottle fits perfectly to the event and shows our flair for the extraordinary. All WARSTEINER brand activities, including its long history of international sponsorships and partnerships in the sporting, cultural and culinary worlds are under the umbrella of modern class. With the “golden bottle” WARSTEINER continues its successful engagements and will certainly garner attention at the MTV EMA in Frankfurt in front of and behind the stage.“

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