04. October 2012
  • Modern Culture

WARSTEINER Celebrates Steuben Parade in NYC

USA - WARSTEINER had a great time participating in the annual Steuben Day celebration in New York City on Saturday, September 15th. As part of the Steuben Parade festivities, this joyous festival was held in Central Park near the famous Summer Stage area, while the traditional Steuben Parade moved right through Manhattan cheered on by thousands of spectators along the route.

Singing traditional German songs, many of the visitors were of German descent, with some groups travelling considerable distances to NYC to be a part of this annual celebration of German heritage. This wonderful venue provided a perfect setting for our WARSTEINER Premium Verum, WARSTEINER Edition Oktoberfest and WARSTEINER Premium Dunkel which were available to all visitors (of legal drinking age), who came to experience this cultural interface of German tradition and American style. Our great Warsteiner beers with a rich heritage since 1753, brewed in the heart of the Sauerland region in Germany, proved to be a welcome addition to this popular event.